7 Marketing Trends for 2014
Marketing campaigns and information dissemination are continuing
to evolve from print media to online trends. And similar, there
continues to be a shift from offline communication technologies to
inbound ones. Businesses are finding more and more success with content
and original publishing channels online than with advertisements within
content. Additional tactics include magnifying brand recognition and
taking advantage of audience growth. Details follow.
1.
Content marketing is a huge industry. Companies advertise and gain
consumer trust by creating valuable content through different channels.
This takes into consideration industry information that gives greater
insight and entertainment to audiences. A company can build rapport with
its demographic market and create a loyal following. Using content
marketing in social media on websites, blogs, as comments, in emails
plus videos and more often provides opportunities for company and high
brand recognition.
2. Social media networks will continue be
huge in 2014. New social media (sm) sites are popping up all the time
and if a company is not listed on Facebook, LinkedIn and Twitter or
other popular sm network, their audience will more than likely dwindle.
Thus using social media in 2014 to build audiences across different
platforms is wise. Diversify and watch your marketing efforts skyrocket.
3.
Content must be easily and quickly recognizable. When looking at
social media sites or any other content use images. Successful blog
posts that receive the most audience participation have well-placed
pictures to break up content and emphasize products and services. Use
infographics that combine images with a bit of text to explain a topic
or give statistical information.
4. Simple is better; less is more. This is the trend of 2014. Simplistic marketing messages and recognizable logos are the key to online marketing. Don't burn out your audience by constantly barraging them with advertisements and content that is irrelevant, boring or non-productive. Consumers today want to look at what you have in about ten seconds and move on to something else.
5. The growing use of smartphones requires that you have apps and online marketing adaptable to
smartphone and tablet use. By 2017, it is predicted that 87% of cellular phone use will be via smartphones. Provide a marketing experience that can be easily used through smartphones.
6. Redirected and targeted ads will be a
huge online marketing trend in 2014. Re-targeting works by using browser
cookies to track websites that are user friendly. Once you leave a
certain site, the product you saw on that site will be shown to you on
another site. In other words, follow your costumers around to all
his/her sites
7. SEO (search engine optimization) will continue
to be used in online marketing and play a very important role in search
ranking in 2014. Providing users with the best and most relevant
content is what makes Google run. Share good, targeted content, and the
higher ranked a website will be. Also keep in mind that top ranking
search results often connect to social shares.
In summary, top
marketing trends for 2014 include using social media sites. Learn how to
post, evaluate likes and gain more customers. Provide apps for
smartphones. Use your company's logo and keep it simple. Make your
content relevant and interesting. And keep things on the up-an-up, and
marketing your product with insight. You will gain trust and your brand
will be recognized.
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